Q.) What’s in a name? A.) More than I knew at the time.

The design process can be a real catharsis. I should know. I have spent a long time struggling with the branding for my new business. It hasn’t been easy, but it has allowed me to purge my psyche of the crap ideas that I’d been carrying around in my head.

About a year and a half ago, I secured a bunch of domains that I though had the potential to take me to where I wanted to go. Barton’s Way Media and Pixel Wire Media were among them. I’ll spare you the gory details about the other names as there were several stinkers. Let’s just say that one of them

Colorstrology: What you don’t know, can’t entertain you.

Any creative worth his salt knows about the color experts at Pantone. Pantone began making its splash in the color world when it started selling color matching guides to designers in the early 60′s. Since then, Pantone has grown into the definitive source on color, that’s what their marketing materials say anyway, but I don’t think their claim is too much of a stretch. When it comes to color,